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Getting amped-up about AMP

Getting amped-up about AMP

About two weeks ago I decided to dive into Google’s Accelerated Mobile Pages, also knowns as AMP.  Reason for this is that I started seeing that little lightning bolt icon more frequently on search engine results pages (SERP), so I got curious about how...
The browser back arrow of death

The browser back arrow of death

Discoverability is not “magic” Most people I talk to have trouble with 2 related concepts: They don’t really understand how Google works. To them, it’s like magic: enter a few words into a blank text field, and voilà! Out pops a list of sites that have...

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