After a long Thanksgiving break with my family at Legoland Florida and Disney World recharging my batteries, I decided to work up a presentation for the troops at our company.? This I did because I felt that we needed a little bit of coaching, leadership, and focus, particularly because our firm is transitioning from being a provider of traditional environmental consulting services to a firm that builds software applications for the environmental and energy industries.? This transition is viewed as a scary thing among our employees: the fear of the unknown.? They all understand what we have done in the past ? and understand it ? but they don?t quite understand how they fit in with the future of our company.? It?s uncharted territory to some, and there is no user guide to follow.
So after attending the Business of Software Conference in Boston and reading some books (Steve Jobs by Walter Isaacson, Disciplined Dreaming by Josh Linkner, and Outliers by Malcolm Gladwell), I downloaded Keynote to my Mac and put together a few slides about stuff that I think really matters in this new economy, to our company, and for the success of our chain of custody software product. ?For purposes of this post, I removed some sensitive slides, but the essence of the message remains, which is a message of embracing change within our firm.
Disclosure: I borrowed the Lead Conversion Sales Funnel graphic from Hubspot.